About Alford & Hoff

The luxury-seeking man is a different breed. He doesn't waste time or money when it comes to style and sophistication, and he definitely does not compromise on his skincare regimen.

Introducing the first luxury men's skin care collection that meets the needs of today's modern man - Alford & Hoff. The brand was created by former Arizona State University athletes, Barry Alford and Jefferson Hoffman, two successful entrepreneurs with a deep understanding of the rewards of peak performance.

Recognizing a void in the market for men's luxury skin care, they set out to create a lifestyle brand directed at the "New Generation of Men."

Parlaying Jefferson's business savvy and Barry's medical industry experience, the men partnered with Dr. John Gross, a famed cosmetic and plastic surgeon, author and Associate Professor at the USC Keck School of Medicine, to form Alford & Hoff, Inc.

Alford & Hoff products were developed using a proprietary Sirtuin-Activating Complex (SIR2stac Complex), the latest in anti-aging breakthrough biotechnology. The Complex is a unique blend of antioxidants, vitamins, amino acids, minerals and Sirtuin Activators that help reduce the appearance of fine lines and wrinkles. Sirtuins (youth proteins) are proven to promote cell longevity and revitalize skin.

The collection offers a diverse range of seven high-performance, technologically-advanced skin care products for men who want serious results with luxury formulations.

The Alford & Hoff consumer embraces his style, confidence and sophistication. Alford & Hoff offers today's man a revolutionary approach to skin care for a lifetime of results and peak performance.

In October 2009, Alford & Hoff launched the Fragrance, designed by world-class Perfumer Rodrigo Flores-Roux of Givaudan.