Alford & Hoff Holiday Gratitude

Here we are! The end of another amazing year and so much we are grateful for this Holiday Season.

This Fall we launched our newest fragrance, Alford & Hoff No. 2. This December we unveil our new line of A&H Leather Goods with a Trunk Show coming to Neiman Marcus in Coral Gables, Florida. And we just wrapped a fun special shopping event at Nordstrom Topanga Mall in Southern California

For all our friends and clients, we want to say thank you with some very special holiday deals. All month in December, get our new Alford & Hoff Gym Bag as a Free Gift with your Purchase. Plus, you can also get 25% off your entire shopping cart order from our Official Online Store starting December 7th! Special code “thanks” at check out.

These are just a few of the ways we are saying thank you for helping make 2015 an amazing year for all of us. And, while 2015 continues unfolding in great ways, I want to personally acknowledge everyone at Alford & Hoff who helped shape this year’s achievements. Jefferson Hoffman, Kecia Coby, Yeva Rintel, Frank Policastro, Brian Hack, and the entire A&H team – for your brilliance, your expertise, and your commitment to helping get our products into the lives of our amazing customers. I look at December as the culmination and results of the goals we set in 2014 and throughout 2015. Everyone worked really hard carrying our vision forward, and as a result all this excitement is leading us into another amazing year in 2016.

I love December. Reflecting and celebrating holidays, especially when Christmas arrives and everyone takes the time to be with the people who matter most in our lives: Family and friends.  At the end of the year I plan to spend some quality time with my family setting work down for a moment, turning off the phone, and being present in their lives. The stories, the laughs, and the traditions… all the things that make this journey memorable.

I am also embracing the spirit of giving. I love giving presents to my beautiful nieces and seeing their faces light up on Christmas morning, as well as giving to others who are less fortunate. There is a tremendous feeling of joy and satisfaction we can all have when we do special things for other people.  Remember, there are many ways to be charitable.  

Amidst all the things happening this season, one of the most important things to remember is to acknowledge yourself for all you have achieved this year as a direct result of your hard work and discipline. Right now everyone at Alford & Hoff congratulates you on a job well done.  Congrats to our weekend warriors who pushed their limits this year and thrived.  Congrats to our sports heroes who persevered and scored the epic point. Congrats to the executives in our lives who get up every day and close the next deal.  Congrats to our service members worldwide, who do so much to protect our freedoms.

We appreciated each and every one of you. Happy Holidays, and cheers to an amazing New Year. 


- Barry Alford, CEO of Alford & Hoff
Image courtesy of Alford & Hoff




Tis the Season for Alford & Hoff Holiday Joy!

Barry Alford & Kecia Coby Showcase Alford & Hoff at Nordstrom!

On Wednesday evening December 2nd, I had the opportunity to attend a special shopping event at Nordstrom in the Topanga Mall with our marketing expert Kecia Coby. It was so much fun to get to know all the shoppers who wanted to know more about our fragrances. Their stories were funny, their enthusiasm was contagious, and the smiles on their faces were delightful. Thank you to everyone at Nordstrom’s for a successful night!

Everyone had a great time and we shot a bunch of photos. Were you there?  Click over to Instagram and Facebook to see the collection of photos we posted – and be sure to tag yourself. This holiday season, stop by your nearest Nordstrom and remember, our Gift with Purchase promotion runs all through the month of December, so be sure to tell your Friends! 




Images courtesy of Alford & Hoff

A&H Trunk Show at Neiman Marcus in Coral Gables Florida!

On Saturday, December 12th, Alford & Hoff will be unveiling a new line of leather goods at Neiman Marcus in Coral Gables, Florida. Come for the fun! Get great A&H Christmas presents for family and friends and receive a FREE Gift with Purchase!  Be sure to RSVP!


A Holiday Story to Share


Everyone has holiday traditions. Mine is watching “A Christmas Story” with my brother Sean.  I think we have watched this together every year since 1983.  A few drinks and some good laughs. This is definitely a must-see holiday film, and it is important to have these annual traditions. They help strengthen the bond between you and those closest to you.

One of the things I like most about the movie is that after all the trials and tribulations Ralphie ultimately gets his Red Ryder. However, even though it is cool for Ralphie to get his wish, the central message to me is: As we grow, we eventually come to realize that Christmas is less about the tinsel and wrapping paper, and more about the memories we create. So Sean, get the drinks ready our holiday movie plans are on!

What are you Christmas traditions? Make sure to share them on our Facebook Wall and our Instagram.
Image courtesy of Warner Bros. Studios & Amazon

Holiday Fitness Advice


With the Holidays upon us and New Year’s Eve just around the corner, the number one thing people ask me is: how do I maintain a fitness program and stay in shape during this season?

I have been active my entire life. From being an athlete to working my fitness regimen into my busy and hectic professional life. I have also helped friends with their own fitness goals. Throughout it all I have learned a couple things, but this is the most important:

Every persons body is different.  What works for one person doesn’t necessarily work for another. This is especially important when you see the next fitness trend that is guaranteed to “melt off the pounds.” Here is my advice: pay attention to what your body and workouts are telling you.  With so many different workout routines and diets, it is sometimes difficult to pinpoint what works best for each individual.  So remember, when you find a routine that works, and when you find a meal plan that works, stick with it!  And above all else, remember to BE PRESENT during every workout. Your body will tell you what it needs.  Be sure to listen.

Do you need more toning? More cardio?  Is oatmeal right for you in the morning? Or do you need a protein shake? Ask yourselves questions like this and listen to your body.  Once you learn what your body needs, you will be able to fine tune your approach and produce amazing results!

Even though there are many different variations, I do know one thing that will keep you from reaching your fitness goals: If you eat badly and don’t move, don’t expect to be in shape.  If you want to lose weight, you need to eat less calories than you burn – and those calories need to come from clean, nutritious foods.  It’s that simple! 

The heart of the holiday season is upon us and so are the holiday parties.  Expect to find cookies, comfort food, and eggnog.  Enjoy, but consume these types of foods in very small quantities and be prepared to move more to burn off the excess calories.  These foods are tempting and there is often social pressure to partake, but remember… if you don't want to pack on the pounds, move and keep away from the bad foods as much as possible!  I know this is tough, but you can do it! Take it from me, it might be hard, but you will be happy you stuck to your fitness goals.

College Football Update

College football has come to an end with the playoffs and bowl season ahead of us.  Excited to see Stamford represent the PAC12 in the Rose Bowl, and we predict BAMA to win it all.

A disappointing season for our Devils, but on a positive note for 2016… the Sun Devils have landed some local 4 and 5 star recruits this year, which is inspiring as an alum because this was not the case in recent years.  I am excited to watch Coach Graham’s hard work come to fruition by building a GREAT foundation for the future of the program. 

Image courtesy of houseofsparky

Happy Holidays and Onward to 2016!

The holidays are great because they allow us an opportunity to rest and recharge.

It is also important to spend time with those close to you. Family. Friends.

From all of us at Alford & Hoff, have a wonderful holiday season and an amazing new year! And remember, we created Alford & Hoff for the athlete that lives in all of us.

Thanks for making this an amazing year!


Image: Alford & Hoff


Want to know more? Connect with Alford & Hoff on Facebook and see our products at Nordstrom, Neiman Marcus, and 24/7 in our online store:



Bonus Feature: 3 Questions with Richard Tillman!  

Bonus Feature: 3 Questions with Richard Tillman!  

This year we introduced our new Blog and we have thoroughly enjoyed sharing some of the amazing people we know. People who inspire us. People who remind us that being focused on the journey leads to amazing accomplishments. People who are our friends. People we admire.

This month I invited my good friend Richard Tillman to be part of our bonus feature.  Richard is the author of the children’s book series LUNA-TIKES, he is a great father and husband, and very close dear friend. Here's what he says.


Image: Alford & Hoff


3 Questions with Richard Tillman 

Question: Richard, how do you pray?

Answer:  I don't. I wishful-think, and hope. Which is basically the same concept, I just don't direct my hopes and wishful thinking to anyone in particular. 

Question: Richard, what inspires you?

Answer: My family inspires me. Aside from my Mom, Dad and brothers, who have easily been my biggest inspirations growing up. My wife Christina and our two sons, Gus and Jake, are my biggest inspirations now. My wife sets such a great example for our boys with her work ethic and just her all around awesomeness. She makes it very hard to slack off. And my kids inspire me to be a better person simply by being so damn cute. I just want to fill them up with goodness.


Question: Richard, how do you “pay it forward”?

Answer:  Unfortunately, with all the work I'm doing building LUNA-TIKES, it has left me with very little time to do much of that. That being said, once LUNA-TIKES is in a good place, we will be embarking on several philanthropic endeavors that benefit kids. From Operation Smile, which is an organization that goes around the world helping children that are born with a cleft lip or cleft palate, to many different children's hospitals, as well as various school and food programs. But as you know, you first have to get your business in a good position to do all these great things. But we are confident that LUNA-TIKES will soon be in a position to help children from all walks of life in a variety of areas. And that's a day we are very much looking forward to.

Words to live by. Words to thrive by. Words we can all admire.
Thanks for sharing with us, Richard – and thank you for all you do.  

Learn more about LUNA-TIKES, here.

- Barry Alford



Barry Alford
Barry Alford


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