Living in the Moment – 2016



Happy New Year from all of us at Alford & Hoff! I hope you enjoyed time with your friends and family over Christmas. A new year is upon us and each day I look forward to exponential potential and opportunity.

2015 was a great year for us and as I look back, I see how much we accomplished. We expanded our brand, launching in Neiman Marcus and in Military Exchanges around the world. We also expanded our business in the U.K., launched products in the Caribbean, and shipped products to more international markets.

In addition to expanding our reach, we also expanded our product line! We launched our new fragrance, Alford & Hoff No. 2, along with a new line of leather goods. I am proud of the work our Alford & Hoff Team did this year. Thank you for your commitment and dedication.

Looking onward to 2016, we have a lot more exciting work ahead of us. We have new fragrances in development. We are expanding our distribution here in the United States. We are also launching into new international markets this year, and that means trips to Mexico, the U.K., and Canada to get the ball rolling. Nothing takes the place of a face-to-face meeting where we can solidify a great partnership over a great meal. So lots of travel and fun this coming Spring.

If there is one thing I have learned along the way, it is that you need to take time and “smell the roses.” I look back on past business trips and the opportunities I missed to explore a new city... and experience a new culture because I was determined to get on the next flight back home. This year, I plan to take more time… appreciate all these new experiences… and give myself an extra day or so to just live and be in the moment.

2016 is all about being happy, grateful, and present in all the great moments coming this year. Thanks for joining us on this incredible journey. We look forward to sharing our great news as it happens.

- Barry Alford, CEO of Alford & Hoff
Image courtesy of Alford & Hoff


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New Travel Sprays


We are excited to share that we are getting ready to rollout new travel sprays! They were popular in our holiday gift sets so we decided to offer them as individual products. We start shipping to stores in March, so keep an eye on our Facebook and Instagram pages for the latest updates. 






Think White


The launch of Alford & Hoff No. 2 is going really well!  Customers love our new fragrance and as a follow-up to this success, we have our newest fragrance in development. Think white.  This fragrance is very unique and has a combination of notes not currently seen in the market. I think this might be my favorite fragrance.  I look forward to seeing what our customers think.



Alford & Hoff launch Leather Goods Line at Neiman Marcus in Coral Gables Florida! 



On Saturday, December 12th, Alford & Hoff unveiled a new line of leather goods at Neiman Marcus in Coral Gables, Florida. It was a FUN event and it was awesome sharing our brand in person. Thanks to our customers who came to the event and being part of our excitement.



Leather goods are a new segment for us and we are thrilled with the results. So popular, we are currently out of stock on our leather dopp kit – but rest assured, we are working to get them back to stores and online. Stay tuned for updates!


More Product Images from Coral Gables



Throughout the years, I have always been a pretty healthy and active person. Health and fitness are part of my everyday life. Though I did realize this past year, I have less wiggle room then I used to.

As I age, I need to be more diligent and consistent with how I eat and how I train. Gone are the days of letting it all go for a weekend, then looking and feeling great on Monday. I can no longer get away with eating or drinking in excess. Now, an occasional cheat day is about all I can handle.

To everyone who is fit over 40, congrats. I know staying in shape takes work and effort – and guess what? The focus and discipline needed to remain this way only increases the older you get.

I want to live a long a healthy life and that means maintaining myself by eating properly and exercising. True, it is not easy… but I am constantly looking at what I eat, how I eat, and how I exercise. I am constantly pursuing new ways to improve on all fronts.

If you are having trouble staying fit, my tip is to focus on what you are doing and make changes where you can. That way you will be able to live a long and happy life!

Image courtesy of Alford & Hoff


January is always a sad time for me when it comes to sports. It is the end of the College Football season, which is something I look forward to every year. Of course, it isn’t all sad.

I am looking forward to the National Championship game, Alabama versus Clemson. Let’s see if everyone is cheering Roll Tide.

Image courtesy of


2015 was an AMAZING year for Alford & Hoff and we look forward to going even further in 2016. In all your perceived ups and downs, throughout all the expansion in your life this year, remember to remain present and strive harder to achieve your dreams.

On the field, in the boardroom, in all your endeavors – look back at 2015 and all that you accomplished. Use that energy to propel you even further this year.

Thanks for your continued support. We look forward to sharing more about our expanding journey throughout 2016.


Image courtesy of Alford & Hoff

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This month we are kicking-off a new Blog feature called “Inspiring People Who Did Not Give Up,” inspired by articles we have read on Wikipedia and other sources named below.

Life changes day-to-day and it can sometimes be challenging. Everyone at one point or another is tempted to “cut their losses” and give up. But, we encourage you to keep going. Even some of the most successful and accomplished people in the world are pushed to the edge.

And just like you, they persevere… they learn from their mistakes… they refocus… and they keep going.


Bill Gates

Before building his empire, Bill Gates started a business called Traf-O-Data with Paul Allen and Paul Gilbert. It went nowhere. Mr. Gates also dropped out of Harvard but his passion for computers and his vision of the opportunities inspired him to start Microsoft. The rest is history.

Info and CC image courtesy of Wikipedia


Mark Cuban

Before making billions selling his company to Yahoo, Mark Cuban failed at a variety of jobs. He failed as a carpenter, as a cook, as a waiter (he could not open a bottle of wine). In an interview with Smart Business, he says of his failures, "I’ve learned that it doesn’t matter how many times you failed. You only have to be right once. I tried to sell powdered milk. I was an idiot lots of times, and I learned from them all.”

Source: Smart Business and CC image courtesy of Wikipedia 


Walt Disney

Walt Disney was fired from the Kanas City Star in 1919 because his editor said he “lacked imagination and had no original ideas." Disney’s first animation company, Laugh-O-Gram, went bankrupt. It is said he was turned down hundreds of times when he sought financing for Disney World, but he did not give up.

Today, the Walt Disney Company makes an estimated U.S. revenue of $30 billion annually. The lesson:  don’t ever give up.

Source: Business Insider and CC image courtesy of Wikipedia



Words to live by. Words to thrive by. Words we can all admire.


- Barry Alford




Barry Alford
Barry Alford


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