The Alford & Hoff Blog

Alford & Hoff Holiday Gratitude

Here we are! The end of another amazing year and so much we are grateful for this Holiday Season.

This Fall we launched our newest fragrance, Alford & Hoff No. 2. This December we unveil our new line of A&H Leather Goods with a Trunk Show coming to Neiman Marcus in Coral Gables, Florida. And we just wrapped a fun special shopping event at Nordstrom Topanga Mall in Southern California

For all our friends and clients, we want to say thank you with some very special holiday deals. All month in December, get our new Alford & Hoff Gym Bag as a Free Gift with your Purchase. Plus, you can also get 25% off your entire shopping cart order from our Official Online Store starting December 7th! Special code “thanks” at check out.

These are just a few of the ways we are saying thank you for helping make 2015 an amazing year for all of us. And, while 2015 continues unfolding in great ways, I want to personally acknowledge everyone at Alford & Hoff who helped shape this year’s achievements. Jefferson Hoffman, Kecia Coby, Yeva Rintel, Frank Policastro, Brian Hack, and the entire A&H team – for your brilliance, your expertise, and your commitment to helping get our products into the lives of our amazing customers. I look at December as the culmination and results of the goals we set in 2014 and throughout 2015. Everyone worked really hard carrying our vision forward, and as a result all this excitement is leading us into another amazing year in 2016.

I love December. Reflecting and celebrating holidays, especially when Christmas arrives and everyone takes the time to be with the people who matter most in our lives: Family and friends.  At the end of the year I plan to spend some quality time with my family setting work down for a moment, turning off the phone, and being present in their lives. The stories, the laughs, and the traditions… all the things that make this journey memorable.

I am also embracing the spirit of giving. I love giving presents to my beautiful nieces and seeing their faces light up on Christmas morning, as well as giving to others who are less fortunate. There is a tremendous feeling of joy and satisfaction we can all have when we do special things for other people.  Remember, there are many ways to be charitable.  

Amidst all the things happening this season, one of the most important things to remember is to acknowledge yourself for all you have achieved this year as a direct result of your hard work and discipline. Right now everyone at Alford & Hoff congratulates you on a job well done.  Congrats to our weekend warriors who pushed their limits this year and thrived.  Congrats to our sports heroes who persevered and scored the epic point. Congrats to the executives in our lives who get up every day and close the next deal.  Congrats to our service members worldwide, who do so much to protect our freedoms.

We appreciated each and every one of you. Happy Holidays, and cheers to an amazing New Year. 


- Barry Alford, CEO of Alford & Hoff
Image courtesy of Alford & Hoff




Tis the Season for Alford & Hoff Holiday Joy!

Barry Alford & Kecia Coby Showcase Alford & Hoff at Nordstrom!

On Wednesday evening December 2nd, I had the opportunity to attend a special shopping event at Nordstrom in the Topanga Mall with our marketing expert Kecia Coby. It was so much fun to get to know all the shoppers who wanted to know more about our fragrances. Their stories were funny, their enthusiasm was contagious, and the smiles on their faces were delightful. Thank you to everyone at Nordstrom’s for a successful night!

Everyone had a great time and we shot a bunch of photos. Were you there?  Click over to Instagram and Facebook to see the collection of photos we posted – and be sure to tag yourself. This holiday season, stop by your nearest Nordstrom and remember, our Gift with Purchase promotion runs all through the month of December, so be sure to tell your Friends! 




Images courtesy of Alford & Hoff

A&H Trunk Show at Neiman Marcus in Coral Gables Florida!

On Saturday, December 12th, Alford & Hoff will be unveiling a new line of leather goods at Neiman Marcus in Coral Gables, Florida. Come for the fun! Get great A&H Christmas presents for family and friends and receive a FREE Gift with Purchase!  Be sure to RSVP!


A Holiday Story to Share


Everyone has holiday traditions. Mine is watching “A Christmas Story” with my brother Sean.  I think we have watched this together every year since 1983.  A few drinks and some good laughs. This is definitely a must-see holiday film, and it is important to have these annual traditions. They help strengthen the bond between you and those closest to you.

One of the things I like most about the movie is that after all the trials and tribulations Ralphie ultimately gets his Red Ryder. However, even though it is cool for Ralphie to get his wish, the central message to me is: As we grow, we eventually come to realize that Christmas is less about the tinsel and wrapping paper, and more about the memories we create. So Sean, get the drinks ready our holiday movie plans are on!

What are you Christmas traditions? Make sure to share them on our Facebook Wall and our Instagram.
Image courtesy of Warner Bros. Studios & Amazon

Holiday Fitness Advice


With the Holidays upon us and New Year’s Eve just around the corner, the number one thing people ask me is: how do I maintain a fitness program and stay in shape during this season?

I have been active my entire life. From being an athlete to working my fitness regimen into my busy and hectic professional life. I have also helped friends with their own fitness goals. Throughout it all I have learned a couple things, but this is the most important:

Every persons body is different.  What works for one person doesn’t necessarily work for another. This is especially important when you see the next fitness trend that is guaranteed to “melt off the pounds.” Here is my advice: pay attention to what your body and workouts are telling you.  With so many different workout routines and diets, it is sometimes difficult to pinpoint what works best for each individual.  So remember, when you find a routine that works, and when you find a meal plan that works, stick with it!  And above all else, remember to BE PRESENT during every workout. Your body will tell you what it needs.  Be sure to listen.

Do you need more toning? More cardio?  Is oatmeal right for you in the morning? Or do you need a protein shake? Ask yourselves questions like this and listen to your body.  Once you learn what your body needs, you will be able to fine tune your approach and produce amazing results!

Even though there are many different variations, I do know one thing that will keep you from reaching your fitness goals: If you eat badly and don’t move, don’t expect to be in shape.  If you want to lose weight, you need to eat less calories than you burn – and those calories need to come from clean, nutritious foods.  It’s that simple! 

The heart of the holiday season is upon us and so are the holiday parties.  Expect to find cookies, comfort food, and eggnog.  Enjoy, but consume these types of foods in very small quantities and be prepared to move more to burn off the excess calories.  These foods are tempting and there is often social pressure to partake, but remember… if you don't want to pack on the pounds, move and keep away from the bad foods as much as possible!  I know this is tough, but you can do it! Take it from me, it might be hard, but you will be happy you stuck to your fitness goals.

College Football Update

College football has come to an end with the playoffs and bowl season ahead of us.  Excited to see Stamford represent the PAC12 in the Rose Bowl, and we predict BAMA to win it all.

A disappointing season for our Devils, but on a positive note for 2016… the Sun Devils have landed some local 4 and 5 star recruits this year, which is inspiring as an alum because this was not the case in recent years.  I am excited to watch Coach Graham’s hard work come to fruition by building a GREAT foundation for the future of the program. 

Image courtesy of houseofsparky

Happy Holidays and Onward to 2016!

The holidays are great because they allow us an opportunity to rest and recharge.

It is also important to spend time with those close to you. Family. Friends.

From all of us at Alford & Hoff, have a wonderful holiday season and an amazing new year! And remember, we created Alford & Hoff for the athlete that lives in all of us.

Thanks for making this an amazing year!


Image: Alford & Hoff


Want to know more? Connect with Alford & Hoff on Facebook and see our products at Nordstrom, Neiman Marcus, and 24/7 in our online store:



Bonus Feature: 3 Questions with Richard Tillman!  

Bonus Feature: 3 Questions with Richard Tillman!  

This year we introduced our new Blog and we have thoroughly enjoyed sharing some of the amazing people we know. People who inspire us. People who remind us that being focused on the journey leads to amazing accomplishments. People who are our friends. People we admire.

This month I invited my good friend Richard Tillman to be part of our bonus feature.  Richard is the author of the children’s book series LUNA-TIKES, he is a great father and husband, and very close dear friend. Here's what he says.


Image: Alford & Hoff


3 Questions with Richard Tillman 

Question: Richard, how do you pray?

Answer:  I don't. I wishful-think, and hope. Which is basically the same concept, I just don't direct my hopes and wishful thinking to anyone in particular. 

Question: Richard, what inspires you?

Answer: My family inspires me. Aside from my Mom, Dad and brothers, who have easily been my biggest inspirations growing up. My wife Christina and our two sons, Gus and Jake, are my biggest inspirations now. My wife sets such a great example for our boys with her work ethic and just her all around awesomeness. She makes it very hard to slack off. And my kids inspire me to be a better person simply by being so damn cute. I just want to fill them up with goodness.


Question: Richard, how do you “pay it forward”?

Answer:  Unfortunately, with all the work I'm doing building LUNA-TIKES, it has left me with very little time to do much of that. That being said, once LUNA-TIKES is in a good place, we will be embarking on several philanthropic endeavors that benefit kids. From Operation Smile, which is an organization that goes around the world helping children that are born with a cleft lip or cleft palate, to many different children's hospitals, as well as various school and food programs. But as you know, you first have to get your business in a good position to do all these great things. But we are confident that LUNA-TIKES will soon be in a position to help children from all walks of life in a variety of areas. And that's a day we are very much looking forward to.

Words to live by. Words to thrive by. Words we can all admire.
Thanks for sharing with us, Richard – and thank you for all you do.  

Learn more about LUNA-TIKES, here.

- Barry Alford



The Higher Vision - The Alford & Hoff Blog - October 2015


Keeping your eye on the bigger picture to achieve goals is often referred to as "strategic thinking."  Capturing an idea, sharing the vision with others, taking practical steps – these are key building blocks of manifestation and productivity. Then comes the time when you must focus on ALL the details! Yes. We are talking about the how, the why, and the when

Looking up close at countless details can sometimes be daunting. Every iteration of possibility pulls at our attention. The need to pick the best possible route, examining all the choices… lots of thoughts that can seem overwhelming until we draw a line and say: this is the choice we are making – and once the decision is made, it is time to move forward. This is how we keep our minds focused on the “bigger picture” and aligned with our
Higher Vision.

This month, everyone at Alford & Hoff is excited to share the news: we have delivered on our commitment to our Higher Vision with the release of our newest fragrance, Alford & Hoff No. 2.  Crafted by world-class perfumer, Rodrigo Flores-Roux of Givaudan, Fragrance No. 2 is an assertively, refreshing, masculine composition with an interplay of unusual watery fruits and citrus tonalities. Just one spray and you’ll be turning heads on the field, in the boardroom, and at all your social functions. Strangers will think, “Wow! That guy smells great! And there is something more about him we just have to know about!” 

So, to celebrate our latest accomplishment, Alford & Hoff is having a special in-store visual at Nordstrom from October 29th through November 4th.  We are also excited to announce our fragrances are coming to new stores in Canada, the Caribbean, the Middle East, Mexico, Ireland; and more retailers in the U.K. You can also find us in Military Exchange stores just in time for pre-holiday shopping!  To find the nearest retailer near you, check out our website here!

I really want to thank everyone who made this possible. Our vendors, our contract manufacturer, our suppliers, and the entire Alford & Hoff Team who saw our Higher Vision and worked very hard to help us achieve an amazing goal with global reach. People are already talking about our newest fragrance because it is very unique and different from anything else, and we are excited to share it with you.

Be sure to stop by our in-store promotion and also follow us on Instagram because that’s where we post new, behind the scenes photos that show how our ideas begin and all the steps we take along the way to get them into your hands. Have you tried
Alford & Hoff No. 2, yet? You can order it here from our online store! 

Alford & Hoff designs fragrances and products for the Athlete in You. The Weekend Warrior. And for the man in your life who recognizes no boundaries or impediments to success.  Together, let us all thrive and achieve our Higher Vision!


- Barry Alford, CEO of Alford & Hoff

Image courtesy of Alford & Hoff


Words To Live By, From Clayton M. Christensen

Pursuing your own Higher Vision is often facilitated when you seek advice from others. Friends, acquaintances, and industry experts can often share information that can help you thrive in everyday life, and help you see things “out of the box” from a different perspective. There is always more than one way to achieve a goal and information is one of the best assets you can have.


I recently read the book, How Will You Measure Your Life? by Clayton M. Christensen. I found it both inspirational and thought-provoking. The whole book is filled with nuggets of wisdom that are useful to everyone. One chapter in particular is all about marginal thinking, and it really captured my attention. 

The premise is, marginal thinking both personally and professionally can lead you down a road to a destination you would have once considered unthinkable. Clayton opens the chapter with a quote from C.S. Lewis that reads, "The safest road to Hell is the gradual one – the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.” Clayton also talks about how we all will face a series of small, everyday decisions that rarely seem like they have high stakes attached.  They may seem small but over time, they can play out far more dramatically. In other words, by allowing yourself to say "just this once…" you grant yourself permission to deviate from what you stand for, and how a seemingly infinitesimal transgression can ultimately backfire on you.  
To further illustrate his point, Clayton uses another quote from Henry Ford. "If you need a machine and you don't buy it, then you will ultimately find that you have paid for it and don't have it."  In other words, in order to succeed in business and life, you need to see the bigger picture… the end objective… and you need to be strategic on how you get there. The takeaway is, figure out what you stand for and stand for it 100% of the time, no excuses and no regrets! It isn't always easy, but living with the consequences when you don't is far more detrimental, and can ultimately be more painful.

Want to read the book, too? Here's a link to the book on Amazon!


Images courtesy of and


Health & Fitness: Making New Decisions

Every day I like to carve out some time and give thanks for all the great things happening in my life, whether they come unexpectedly or exactly as I have envisioned. Recently, I find myself thinking about how lucky I am. After years of football and heavy weights, I have felt some back pain these past couple of years but fortunately I have a good friend, Dr. Scott Leary, who is a neurosurgeon in San Diego. Thanks to Scott and his expert care, I have been able to prevent any type of surgery for the foreseeable future. I have, however, learned the importance of making modifications to my daily workout. I am doing fewer squats and heavy lifting these days, and at the same time I consider myself blessed that I can still exercise almost every day.  



To make up for my less-strenuous workouts, I have started focusing on what I eat. As I get older I find diet is essential to keeping my body in shape. I can't eat all the things I used to, so instead I focus on keeping my diet pretty healthy during the week. Of course I do give myself some freedom on Thursdays and Saturdays when college football is on.  :- )  I think it is important to reward yourself with moments of enjoying your favorite foods and for me, an occasional beer and burger with my football is always rewarding. 

One tip I can share is not to have consecutive bad meals! If you had a particularly decadent meal for lunch, keep dinner light and healthy. It gets you back on the right track for the next day, because thankfully… there is a next day!  Also, if you know you’re going to a BBQ on game night at a friend’s house, keep it clean during the week knowing you might indulge later. Plan ahead!

As we get further into our journey, it is always wise to re-evaluate your meals, your exercise habits, and recognize the importance of rewarding yourself for good behavior.  Our Higher Vision and goals may remain steadily the same, but the means of achieving our goals can evolve over time. Being in tune with our bodies and our environment can lead to necessary changes that maintain our focus, and the pursuit of our higher vision.

My Favorite Sport: Football

I was watching the first ASU game of this season and was a bit disappointed at the outcome. But after a while, I thought about last year when Ohio State lost to Virginia Tech, lost two quarterbacks to injuries, and still championed-on to win the National Title. If your team really wants it, it can happen.

I remember the energy and the feeling when I played for ASU, and the year we went to the Rose Bowl. From the first day of practice that summer I could feel the difference. This was a team that wanted it, knew they could get it, and all season fought for it. So this year, let's see if the Sun Devils have it in them. I certainly hope so.


My Thoughts About the USC vs. Arizona State Game

Disappointed is an understatement. I really thought with all the talk this summer, ASU was going to go further and possibly make it to the playoffs. In order for them to even finish the year with a great record, they would need to win every game from here on out – and I just don't know if they have it in them. The game against UCLA will ultimately put the nail in the coffin if they lose. But I am not giving up hope. Come on, Sun Devils. Keep your minds and bodies focused, train hard, commit, and thrive.  


Image courtesy of Alford & Hoff 


Our Higher Vision is Calling!

Keeping your eye focused on your personal, Higher Vision is a necessary habit that is mandatory to achieving goals. Filter out the unneeded information and fixate only on matters that are important. Maintaining Focus is not only useful in business, but in other life goals as well. When you think strategically, you can accomplish any goal. The formula for success includes making a plan, identifying real goals, and remain dedicated. Keep your mind and body tuned to your ultimate goals and before you know it, they become real and everyone gets to help you celebrate your success. 

That is what we are recognizing to be true this month. We are continuing to expand the number of stores carrying our fragrances, and people all over the world love our latest creation, Alford & Hoff No. 2. We invite you to come to our in-store visual at Nordstrom from October 29th to November 4th, and you can find your closest location on our website.

Now, this month… think of ways you can get aligned with the Higher Vision in your own life. What steps can you take to sharpen your focus? What strategic decisions can you make? Feel free to share this Blog with your friends and if you have a comment to share with us, drop us a note on Facebook.  We love hearing from you and we look forward to sharing your great accomplishments.



Image: Alford & Hoff

Want to know more? Connect with Alford & Hoff on Facebook and see our products at Nordstrom, Neiman Marcus, and 24/7 in our online store:



Bonus Feature: Three Questions With Alford & Hoff’s Chief Marketing Officer, Kecia Coby!  

Kecia has some really amazing qualities. She is driven by a compassionate desire to succeed. She motivates everyone at Alford & Hoff to remain focused on our goals, and she is able to do so many things well… all at the same time.  When our production line needs attention, she is the first on a plane to make things right. Kecia has a great eye for perfection and is key in keeping our organization growing. She is also a lot of fun to be with, she has an endearing and beautiful smile, and her positive outlook is having a positive effect on the world.  So, to share with you “more insight” about the woman of many talents, I am happy to present our monthly bonus section: Three Questions with Kecia Coby.




Question: Kecia, how do you pray?

Answer: The way I pray is a combination of traditional prayer. You know, "Dear God…" plus a lot of positive affirmations.  I go to sleep every night with good thoughts and wishes in my mind about the world and the people that I care about.  


Question: Kecia, what inspires you?

Answer: Lately, change is what inspires me. The change and evolution of the work that I do. The thought and excitement of changing where I live. Changes in my outlook on life and letting go of material attachments. The change of relationships, children growing up....changes in myself and everyone around me. Change is definitely
inspiring :- )


Question: Kecia, how do you “pay it forward”?

Answer: I am working and raising two children who are productive, good-souled adults who are kind and empowered to give back and help others.  I volunteer my time, I donate money, food, and clothing to those with needs. Lately, I feel like it is not enough and there is more that I can be doing. Though… recognizing the opportunity to grow and keep paying it forward excites me. And I get to channel all this energy into building a global brand that is respected and admired around the world.  Yes, that is exciting!



Words to live by. Words to thrive by. Words we can all admire.
Thanks for sharing with us, Kecia – and thank you for all you do.  
- Barry Alford




Achieving Milestones - The Alford & Hoff Blog - September 2015


Milestones are the resulting actions or events that mark a significant change or stage in development. They are realized by the alignment of energy, hard work, and determination that manifest out of thought-consciousness into physical reality. Every product, every man-made physical object, and every idea that comes to life… first began as Inspiration. Then, with the right team, the right choices, and the right follow-through (along with an exponential amount of persistence!)… Inspiration comes into existence as something extraordinary.
This month, all of us at Alford & Hoff are excited to announce the achievement of our latest milestone. This September, we are launching our newest fragrance, Alford & Hoff No. 2. 

Alford & Hoff No. 2 – A new fragrance for the athlete in you. An assertively, refreshing masculine fragrance with an interplay of watery fruits and citrus tones that sit within a woody base, spiked by marine and mineral notes. It is crafted by our development team alongside world-class perfumer, Rodrigo Flores-Roux of Givaudan here in the United States. We created Alford & Hoff No. 2 so we may inspire our clients with another fragrance that is masculine, rugged, classy, and sophisticated.

And here is the best part: Starting September 14th, you can purchase Fragrance No. 2 directly from our Alford & Hoff online store. You can also buy it from Nordstrom & Neiman Marcus at the end of September – and from October 15th through the 21st, look for our in-store visual at Nordstrom. And to make this milestone even greater, next month our fragrance is coming to 10 key military exchanges, two of which are international!

We love serving our military Friends and are happy to share Fragrance No. 2 with everyone who sacrifices so much for people all over the world. We also want to give a shout-out to everyone who helped us achieve our milestone by adding their contributions, working late, getting up early, and having a great attitude the whole way. Our milestone is the culmination of strength, focus, and being open to accepting every opportunity the universe brings. Thank you for being part of our Journey!

- Barry Alford, CEO of Alford & Hoff

Image courtesy of Alford & Hoff

Relaxation and Recharging in Sedona

Many times, a milestone is achieved by allowing your mind to relax and focus on the goal. A relaxed mind is an open mind; and in moments of serenity, new ideas and strategies emerge. With this mindset, I recently took a trip to Sedona, Arizona. Nestled amidst geological wonderland, Sedona is a special place for me. It holds many memories and the colors and landscape are visually stunning. A very special place indeed.

Sedona is surrounded by 1.8 million acres of national forest land so there is plenty to do outdoors. The area also has incredible resorts, spas, and vineyards nearby. If you have opportunity to visit Arizona, I highly recommend a visit to the Enchantment Resort. It is a luxury resort nestled in Sedona’s red rock landscape that provides a peaceful, relaxing backdrop to your visit. Grasshopper Point is another great place with awe inspiring views that are somewhat “hidden” and nestled along oak-creek canyon. Sedona is quiet… serene… and full of activities. Relax to the sound of flowing water, view the beautiful rock formations, go hiking, see wildlife, and bring some goodies for a picnic with Friends.

There is always sooooo much to do and I am already thinking about my next visit! And here’s my special indulgence: Sedona Fudge Company – which in my opinion, has some of the best fudge I have ever tasted.   :- )

CC Sedona photo courtesy of D Ramey Logan 

Training with Steve Lewis’ and Carrick DeHart’s Ooof Ball

Dedication to daily tasks is a GREAT way of stimulating focus and generating energy. I achieve this through physical fitness. Working out is a part of my daily life and I am always looking for ways to change things up a bit and use different muscles. With this in mind, I want to share a cool new product I discovered: the Ooof Ball.

The Ooof Ball is a wellness medicine ball that is about 6 lbs., made of polyurethane, and is latex-free. Its small, compact design makes it a great tool for core and cardio work – and, my great friend, 4-time Olympic Medalist, Steve Lewis, shared with me his “Cardio Core” workout. In fact, here is a YouTube where he describes his workout inspired by Carrick DeHart.


What did you think of Steve’s video? He’s a great guy and his bounding drill, lunges, and routine are a great way of working out in new ways, as part of your overall conditioning. Thanks for sharing your workouts with us on YouTube, Steve!

College Football Preview

We are very excited about the upcoming College Football season, and seeing our Arizona State Sun Devils and Coach Graham build on the success of the last two seasons. This year’s goal is to hit a new milestone and compete in the college football playoffs.

When I played football at ASU, our coach told us not to read the polls… not to worry about the rankings… and remain focused on the game ahead. We worked hard, beat the naysayers, and made our way to the Rose Bowl in 1997. Can that happen again this year? Yes it can and ESPN’s Kirk Herbstreit thinks so, check out his picks for the final four

In addition to Arizona State University, there are several other storylines that will keep us glued to the television. Both Oregon and Florida State are replacing their Heisman winning quarterbacks this season. It will be exciting to see how the new starters perform and also see how the teams move forward without their star quarterbacks!

USC may be a Pac-12 rival, but I am looking forward to seeing if USC can regain the glory they used to have and become a national powerhouse again. Some people are predicting they will make it to the playoff. They’re off to a sticky start, let’s see if their leadership can pull through and deliver.

Will Ohio State keep their momentum and repeat? And who will be their starting quarterback? And of course you can never count out the SEC… and the Big 12 will have both Baylor and TCU lighting up the scoreboards with their prolific offenses.  

Can you tell we are excited about a great season of College Football – especially for our Sun Devils! The season personally kicks off for me with the first ASU game against Texas A&M on September 5th. #EmbraceTheGrind!

Image and Video courtesy of Sun Devil Athletics


Our Latest Alford & Hoff Milestone is Upon Us!

Thanks for stopping by today and reading and sharing our September Blog. Be sure to tell your Friends, Family, and Acquaintances about our newest Fragrance, Alford & Hoff No. 2available in our Online store the second week of September. You can also get it at Nordstrom and Neiman Marcus at the end of the month, and coming soon to a military Exchange near you. Our in-store Visual is happening October 15th through the 21st at Nordstrom so be sure to stop by and be part of our latest milestone.

In the spirit of our company achieving something extraordinary with the launch of Alford & Hoff No. 2, we invite you to share the milestones you are achieving in your life on our Facebook Wall.

Milestones are important because they are the evidence that shows how far you have come, and they provide Inspiration for you to climb higher. This month, we encourage you to focus on your day-to-day process, perfect the habits that inspire your thinking, and celebrate every moment. Your next success is already coming to fruition, you just need to keep moving!

- Barry Alford, CEO of Alford & Hoff

Image: Alford & Hoff


Want to know more? Connect with Alford & Hoff on Facebook and see our products at Nordstrom, Neiman Marcus, and 24/7 in our online store:

Bonus Feature: Catching Up With and 3 Questions with Marc Strohmaier

Marc Strohmaier is a dear friend of mine back from my early days at ASU. He played football in HS and had a promising career ahead of him with offers from many Division 1 football teams. When he was 16 years old, he was paralyzed from the chest down when a car crash ended his football career dreams. Or so some may have thought.

I met Marc when I came to play at ASU and his brother Keith Poole is a fellow Sun Devil. Since we met, Marc has always been a huge inspiration to me in many ways. He graduated college, got his Master’s Degree, and went on to successfully teach and coach high school football. It is rare to hear him complain about anything and I regard him as an inspiration in my life, and in the lives of everyone else who calls him Coach.

Since Marc has made such a positive impact on so many, I decided to invite him to be part of our Alford & Hoff Blog: 3 Questions Feature. Below is what Marc says.

Photo courtesy of Mark Henle, as featured in a USA Today article viewable here




Question: Marc, how do you pray?

Answer: Even though I don’t subscribe to any particular religion, it is proven that “prayer” is a powerful tool, so there’s obviously something beneficial to the act of praying. Personally, I try to incorporate some form of “prayer” every day… whether it is expressing gratitude to the universe for my blessings, or manifesting my goals through mental visualization, or simply admiring and surrounding myself in nature. On the days that I do one or more of such activities, I have noticed I feel more optimistic and self-confident afterward, and I am convinced “prayer” plays a big part in that.

Question: Marc, what inspires you?

Answer: Beauty, nature, art, fascinating people doing what they love. People who carve their own path and refuse to let any limitations get in the way of living a quality life. Someone uninfluenced by fads or trends, who wears, eats, drives, drinks, watches, and listens to what he/she chooses with complete and unshakeable confidence.

Question: Marc, how do you “pay it forward”?

Answer: To me, paying it forward is the same as leaving everywhere you go a little bit better than when you got there. Through a smile, a compliment, a random act of kindness, or something small that can make a positive impact on those around us. I have found that a good way to “pay it forward" is to compliment more and complain less. Simple as that. It’s easy, painless, and doesn’t cost a penny. At home, school, work, the store, or wherever – just give the cashier, the janitor, the receptionist, and even a total stranger a genuine compliment. Then watch and see immediately, see the subtle positive difference you can make in those around you.




Words to live by. Words to thrive by. Words we can all admire.

Thanks for sharing with us, Marc! Have a great day!

- Barry Alford