About Us - The All-American Lifestyle Brand

As businessmen and former athletes, Alford & Hoff founders Barry Alford and Jefferson Hoffman have a deep, first hand understanding of the rewards of peak performance. Recognizing the importance of excellence to today's man, they set out to create an American lifestyle brand that is both distinctive and approachable.

To kick off this lifestyle brand Alford & Hoff launched its first cologne with world-class perfumer Rodrigo Flores-Roux.  Alford & Hoff Signature EDT a juxtaposition of light and dark, clarity and richness, texture and polish and was developed to provide the highest quality fragrance to the discerning man.  A modern scent, containing only the finest ingredients,  smooth with an ultra sexy and long lasting background that provides a unique combination of notes and accords that will please the senses.  A fragrance for a generation of men who are considerate, confident, fit, stylish and masculine in a modern way. 

In Fall of 2015 Alford & Hoff continued the momentum with the introduction of Alford & Hoff No. 2 EDT - A new interpretation of a sport fragrance for the athlete in you.   Alford & Hoff No. 2 is an assertively refreshing masculine composition with an interplay of unusual watery fruits and citrus tonalities that sit within a woody base spiked by marine and mineral notes. An innovative fragrance that is the reflection of an athletic lifestyle, effortless and masculine.

For 2016 the brand continues to expand upon its success and will be introducing Alford & Hoff No. 3 this summer.   Alford & Hoff No. 3 EDT is an ultra contemporary aromatic scent with a visionary, almost abstract feeling of amplitude. Constructed around a woody personality, this scent boasts a trio of highly refined vetyvert extracts that are highlighted by an innovative series of "industrial" notes and accords.  Modern and full of energy, a scent with infinite drive.

To compliment the successful fragrance line, Alford & Hoff launched an elegant collection of leather goods exclusively at Neiman Marcus in December 2015.

Alford & Hoff - The All-American Lifestyle Brand


Alford & Hoff Oath

  1. Be real
  2. Be grateful
  3. Give back
  4. Have integrity