As businessmen and former athletes Alford & Hoff founders Barry Alford and Jefferson Hoffman have a deep, first hand understanding of the rewards of peak performance. Recognizing the importance of excellence to today's man, they set out to create an American lifestyle brand that is both distinctive and approachable.
Today Alford & Hoff offers a collection of fine fragrances and leather goods for a generation of men who are considerate, confident, fit, stylish and masculine in a modern way.
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Alford & Hoff is one of Flores-Roux’s best scents. Warm and rich, it uses wood as the very lightest of motifs alongside purified, natural-smelling spice. This combination embodies the very essence of wood; a lumberyard, conceptually idealized. Its fusion of spice and timber creates a warm, almost caramel presentation that comes out of the bottle as creamy as finely sanded cherry wood, with the smoothness of a suit made from luxurious tropical wool. It’s masculine, yet eludes clichés: you might save yourself some trouble by getting two bottles when you buy it, because your girlfriend is going to steal one of them.
"Over the course of his distinguished career, Givaudan senior perfumer,Rodrigo Flores-Roux has handled some pretty strange requests, but nothing quite as strange as Barry Alford’s: to create a fragrance Alford & Hoff's fragrance No. 3. reminiscent of surgical bone cement for the brand Alford & Hoff…
Flabbergasted about how to execute upon Alford’s crazy concept — “I really had to use my imagination,” Flores-Roux said — vetivert came to mind. “To me, it’s shiny, smooth, masculineand has a physical edge, a perfumed scalpel of sorts. The metallic glimmer had to be geranium, cool, even cold [and] also healthily squeaky clean,” he reasoned. Ultimately, the fragrance — Alford & Hoff’s third that’s simply called No. 3 — would go on to include a trio of refined vetivert extracts." Read More at WWD.com